Design Frontiers


Tackle real product design challenges alongside leading designers in the consumer product space.

November 18, 2018 @ Qualcomm Room, JSOE

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Design Frontiers is a day-long event where students use human-centered design to conceptualize and ideate solutions to real world problems that companies face. We partner with industry leaders to craft a hands-on experience that includes a design sprint and accompanying product talks. This event unites students across disciplines and showcases how design thinking can apply to a wide range of fields beyond UX and product design.


Nikkie Ella

Product Designer, Intuit

Kathy Li

Product Designer, Intuit

Kristina Eastham

Product Design Researcher, Intuit


D4D Process - Intuit’s “Design for Delight (D4D)” Methodology

Intuit founder, Scott Cook, created the secret sauce behind designing and developing successful products. We’ll walk you through Intuit’s Design for Delight (D4D) Methodology as your foundation going into the design sprints.

Re-imagine TurboTax Live’s On-boarding Experience

DIY taxpayers lack confidence on how to use the TurboTax Live feature to access expert agent help. Design an improved on-boarding experience that will demonstrate the value of the product resulting in higher satisfaction and confidence when filing taxes with TurboTax.

Foster Mint Community Engagement

Mint’s user base is 20 million customers and comprises of members with different debt mindsets (from early-stage to financially savvy) and varying stages of financial management. How can we create a community in which our customers find value within this network, engage and ask questions?



Check In




Intuit Product Talk




Intro to Human-Centered Design


Design Sprint





Frequently Asked Questions

What is Design Frontiers?

Design Frontiers is an event consisting of a design sprint and accompanying lighting talks. The event will increase cross collaboration of students across multiple disciplines and show UC San Diego students, through a hands on experience, how design thinking can apply to various fields. Our goal is to focus on design beyond UX and product design. This quarter we will focus on Intuit's application of design in its products and company as a whole.

Where will the event be?

The event will take place in the Qualcomm Room at the Jacobs School of Engineering at UC San Diego.

What is a design sprint?

A design sprint is an interactive process where participants have the opportunity to collaborate and use design thinking principles to rapidly innovate solutions to a given task under a time constraint.

What is design thinking?

Design thinking is an ideology that advocates for a people-centered approach to innovative problem solving. The design-thinking process comprises of the key stages of empathizing, defining, ideating, prototyping, testing, and implementing.

Why should I attend?

  • You will have the opportunity to hear from professionals and learn about how design thinking can be applied in Intuit's context and the industry.
  • You have the opportunity to network with professionals from the industry and like-minded peers
  • You will gain valuable feedback on your design work from professionals
  • You can start a project that may end up on your portfolio.

Who will be attending?

Attendees are expected to be UCSD students from the undergraduate community, graduate students, professors, industry professionals and more.

Where can I find parking on the day of the event?

You can find parking at the Gilman Parking Structure.

Will there be food?

Yes, we will be providing lunch and plenty of snacks throughout the day.

A Look Back

Spring 2018 - Healthcare

We collaborated with Illumina, a cutting-edge biotech company based in San Diego, to explore how we can enhance medical interfaces and technologies.

Learn More

Winter 2018 - Education

Learn about our first Design Frontiers which was focused on creating digital educational experiences!

Learn More


Intuit The Design Lab

Join us at Design Frontiers

November 18, 2018 @ Qualcomm Room, JSOE

Sign Up